Aruba Networking Website
Designed approachable, conversion-focused web experiences for the SMB market, building interactive product finders and simplified buyer journeys.
Role
UI/UX Designer
Industry
IT Networking
Focus
Interactive Web Experiences
The Goal
To lead the visual and functional evolution of the global Aruba Networking web ecosystem, balancing high-end marketing storytelling with the design of utility-driven interactive tools. Serving as the primary digital design consultant for the broader brand ecosystem, I architected high-performance web layouts and lead-generation tools that culminated in a comprehensive global rebrand. This ensured a unified, authoritative presence across all enterprise touchpoints—from high-traffic campaign landing pages to community-driven platforms.
Key Contributions:
Interactive Product Storytelling: Optimized the "Product Features Tour" by designing a custom rollover/popover system with descriptive tooltips, allowing users to explore hardware specifications interactively.
Dynamic Product Visualization: Engineered an interactive image viewer and gallery for product pages, providing users with sophisticated navigation tools to toggle between various hardware models and angles.
Ecosystem Design Consultancy: Acted as the lead digital design consultant for auxiliary properties, providing the strategic rebranding guidance and visual standards for the Aruba Community website.
High-Impact Marketing Execution: Partnered with marketing stakeholders to design every visual touchpoint, ensuring continuity from global ad creatives to bespoke landing pages and solution deep-dives.
Global Brand Migration: Directed the end-to-end graphic production and UI design for the site’s final-phase rebrand, ensuring 100% consistency across new design templates.
Key Contributions:
Ecosystem Design Consultancy: Acted as the lead digital design consultant for auxiliary web properties, providing strategic rebranding guidance and visual standards for the Aruba Community website.
Interactive Product Storytelling: Optimized the "Product Features Tour" by designing a custom rollover/popover system with descriptive tooltips, and engineered a dynamic image viewer with navigation tools to allow users to explore hardware models from multiple angles.
Interactive Lead-Gen Engineering: Designed and managed the UI for complex marketing tools, including Product Finders and ROI Calculators to simplify the enterprise evaluation process.
High-Impact Marketing Execution: Partnered with cross-functional teams to design every visual touchpoint, ensuring visual continuity from global ad creative to bespoke landing pages and technical solution deep-dives.
Global Brand Migration: Directed the end-to-end graphic production and UI design for the site’s final-phase rebrand, ensuring 100% consistency across new design templates and brand standards.
Outcomes:
Unified Brand Authority: Successfully bridged the gap between diverse web properties by establishing universal rebranding standards, resulting in a cohesive global identity.
Enhanced Product Discovery: Improved user engagement on product pages by replacing static imagery with interactive viewers and feature tours, leading to a more intuitive understanding of complex hardware.
Integrated Campaign Success: Enhanced paid media performance by designing optimized journeys that maintained visual and message consistency from the initial ad click to the final CTA.
Scaled Design Operations: Established a high-volume design workflow that allowed the marketing team to launch sophisticated web initiatives and global campaigns with significantly reduced turnaround times.
Improved User Utility: Transformed technical data into personalized user insights through the successful deployment of interactive calculators and discovery tools.