Melissa Casey

Digital Designer & Web Strategist

I design UX-informed experiences across websites and interactive tools, collaborating cross-functionally to simplify workflows and deliver scalable digital solutions.

I design UX-informed experiences across websites and interactive tools, collaborating cross-functionally to simplify workflows and deliver scalable digital solutions.

Work Experience

UX & Web Designer / Hewlett Packard Enterprise (HPE)

JUL 2021 - FEB 2026 / Full-time, remote

Global leader in B2B enterprise networking & AI infrastructure / $29B+ revenue / Fortune 500

HPE Labs Website: Led IA and UX strategy, updating navigation and page templates to highlight research leadership, publications, and podcasts, and improve content discovery across core pages through UX research and web strategy.



Glossary Web Template: Redesigned a high-traffic Glossary experience by introducing 

left-rail navigation, improving content hierarchy, and aligning with marketing and SEO goals; partnered with development to ensure scalable implementation.



Enterprise Web Design System & Components: Built and scaled a shared system of reusable page patterns and Figma components, supported by AI-assisted documentation, reducing design rework and enabling consistent UX across HPE web properties.



  • Delivered high-impact web graphics, animations, and diagrams for large-scale campaigns and marketing initiatives, including frequent homepage updates.

  • Designed and launched annual event websites and supporting graphics for Aruba Atmosphere (Las Vegas and Global) and HPE Discover (Las Vegas).

  • Applied UX research and behavioral data (feedback forms, heatmaps, search) and deployed scalable surveys to improve search, content discoverability, and user sentiment insights.

  • Designed web-based wizard and product finder tools, establishing reusable interaction patterns for future marketing and product experiences.

  • Standardized navigation and information architecture by creating a unified framework and header/footer guidelines adopted by cross-functional teams across platforms.

  • Accelerated design-to-development workflows through shared tooling, documentation, and naming conventions, improving cross-team alignment and execution speed.

  • Led design quality oversight for brand redesigns, component/template creation, site migrations, and contracted agencies.

Graphic Designer / Trifacta

OCT 2017 - OCT 2021 / Contract, remote

AI-driven data preparation platform / Acquired by Alteryx / $120M+ in VC funding

  • Designed branded templates for company assets: white papers, data sheets, slides, etc.

  • Created graphics for digital marketing campaigns

  • Collaborated with a global marketing team

  • Designed event graphics for conference booths

  • Designed diagrams and charts for customer-facing assets

Graphic Designer & Web Developer / StreamSets

SEP 2014 - FEB 2020 / Contract, remote

Enterprise DataOps platform / Acquired by IBM (Software AG) for hybrid cloud integration

  • Designed, developed, and managed the company website on a WordPress platform

  • Programmed numerous website features, including a filterable library for marketing assets

  • Designed and programmed multiple digital templates for Marketo marketing campaigns

  • Designed, developed, and implemented landing pages

  • Created graphics for digital marketing campaigns

  • Designed branded templates for company assets, including white papers, data sheets, ebooks, slide presentations, etc.

  • Designed event graphics, including booth design, posters, and promotional collateral

  • Designed infographics, charts and graphics for publication

  • Collaborated with the executive, marketing and sales teams

Website Designer & Developer / X15 Software

FEB 2014 - JAN 2018 / Contract, remote

Next-gen cybersecurity analytics big data platform / Acquired by Google (Mandiant/FireEye)

  • Designed and programmed the company website on a WordPress platform

  • Designed branded templates for company assets, including white papers and data sheets

  • Created data architecture diagrams

Product UI & Web Designer / Email on Acid

JUL 2014 - JUL 2016 / Contract, remote

MarTech Email QA platform serving 80% of the Fortune 500 / Acquired by Sinch

  • Designed user interface for web-based software system

  • Redesigned the company website

  • Designed illustrative graphics to communicate the product

  • Created graphics for digital marketing and events

  • Collaborated with marketing team and product engineers for development

Graphic & Web Designer / Rain Visual Strategy & Design

AUG 2009 - MAY 2011 / Full-time, Tempe, AZ

Strategic design agency providing visual identity and websites for national and regional brands

  • Designed front-end and back-end user interface for an educational web-based software system with multiple user access roles

  • Designed and program numerous marketing websites on a WordPress platform

  • Developed branding for clients, which include logo design, brand systems, etc.

  • Created print collateral, including annual reports, newsletters, product packaging, etc.

  • Created event graphics with supporting collateral

Education

Bachelor of Science in Graphic Design / Arizona State University

2010 / Tempe, AZ

Skills

Strategy
  • UX Strategy

  • Information Architecture (IA)

  • UX Strategy

  • User Research

  • Personas & Journey Mapping

  • Wireframing

Design
  • Scalable Page & Template Design

  • Component-Based Layout Systems

  • Reusable Interaction Patterns

  • Modular Content Models

Design Documentation

Platform
  • Front-End Fundamentals

  • Web Platform UX

  • CMS Authoring & Template Design

  • Responsive & Mobile Web Design

Collaboration
  • Cross-Functional Collaboration

  • Design-to-Development Handoff

  • Platform & Tool Enablement

  • Design Governance & Quality

Say Hello.

Feel free to reach out to talk projects, collaborations, or anything design.

Say Hello.

Feel free to reach out to talk projects, collaborations, or anything design.

Say Hello.

Feel free to reach out to talk projects, collaborations, or anything design.