Melissa Casey

Digital Designer & Web Strategist

I design UX-informed experiences across websites and interactive tools, collaborating cross-functionally to simplify workflows and deliver scalable digital solutions.

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Work Experience

Digital Designer & UX Strategist / Hewlett Packard Enterprise (HPE)

JUL 2021 - FEB 2026 / Full-time, remote

Global leader in B2B enterprise networking & AI infrastructure / $29B+ revenue / Fortune 500

HPE Labs Website: Led IA, UX, and visual design overhaul to prioritize research leadership and improve content discovery for global stakeholders.

Glossary Web Template: Redesigned a high-traffic Glossary experience using a scalable Figma library built with auto layout components and variables to ensure responsive consistency and seamless handoff. Improved content hierarchy through an intuitive left-rail navigation and optimized for SEO goals. Partnered with development to ensure scalable implementation.  

Enterprise Web Design System & Components: Engineered a scalable system of Figma components and tokens designed to streamline Storybook integration and reduce design debt across global web properties. Leveraged AI-assisted documentation to specify component behavior and edge cases, enabling a seamless handoff that significantly reduced developer rework and ensured a consistent, high-fidelity UX.  

Creative Leadership & Mentorship: Managed and mentored a team of contracted designers through weekly critiques and reviews, elevating craft quality and ensuring all project milestones were met with excellence.
Global Brand Governance: Acted as the primary brand steward for external agencies and partners, providing strategic direction and final approval on high-visibility assets to ensure a seamless brand experience.
Design Systems & Workflow Optimization: Accelerated design-to-development speed by standardizing navigation, information architecture, and naming conventions, while overseeing the quality of brand redesigns and site migrations.
Data-Driven UX & Interactive Tools: Applied behavioral data, heatmaps, and scalable surveys to optimize content discovery and designed reusable interaction patterns for web-based wizards and product finder tools.
High-Stakes Campaign Execution: Led the design and launch of annual global event websites (Aruba Atmosphere and HPE Discover) and delivered high-impact visual assets for large-scale marketing initiatives.

Graphic Designer / Trifacta

OCT 2017 - OCT 2021 / Contract, remote

AI-driven data preparation platform / Acquired by Alteryx / $120M+ in VC funding

Scalable Brand Systems: Developed a comprehensive library of branded templates for high-impact assets, including white papers, data sheets, and executive presentations, ensuring visual consistency and accelerating production across the organization.
Integrated Digital Campaigns: Produced high-performance visual content for global digital marketing campaigns, translating complex data-wrangling concepts into engaging assets that drove user acquisition and brand awareness.
Cross-Functional Global Collaboration: Partnered with a distributed, global marketing team to align creative output with regional strategic goals, maintaining brand integrity across diverse channels and touchpoints.
Environmental & Event Design: Designed large-scale environmental graphics and interactive collateral for international conference booths, creating immersive brand experiences that increased booth traffic and lead generation.
Technical Information Design: Transformed complex data workflows into intuitive charts, diagrams, and customer-facing technical assets, improving the legibility of sophisticated product capabilities for non-technical stakeholders.

Graphic Designer & Web Developer / StreamSets

SEP 2014 - FEB 2020 / Contract, remote

Enterprise DataOps platform / Acquired by IBM (Software AG) for hybrid cloud integration

Web Platform Ownership: Designed, programmed, and managed the end-to-end corporate WordPress ecosystem, personally executing all site architecture and front-end development to ensure a high-performance, seamless user experience.
Full-Stack Creative Solutions: Engineered custom web features, including a sophisticated filterable marketing asset library and responsive landing pages, bridging the gap between technical functionality and brand aesthetics.
Marketing Automation Integration: Architected and programmed a library of modular digital templates for Marketo, optimizing campaign velocity and ensuring cross-platform consistency for global marketing initiatives.
Information & Data Visualization: Translated complex data-integration concepts into intuitive infographics, technical charts, and publication-ready graphics to simplify the product's value proposition for technical and executive audiences.
Brand System Scalability: Developed a comprehensive suite of branded templates for high-impact collateral, including white papers, data sheets, and ebooks, streamlining the production workflow for marketing and sales teams.
Environmental & Event Branding: Spearheaded the brand identity and visual execution for the company’s flagship conference, and designed the end-to-end event branding, promotional assets, and large-scale environmental graphics to create a cohesive presence at industry-leading trade shows.
Cross-Functional Leadership: Partnered directly with executive, marketing, and sales leadership to align visual strategy with business objectives, driving brand growth through high-fidelity design execution.

Website Designer & Developer / X15 Software

FEB 2014 - JAN 2018 / Contract, remote

Next-gen cybersecurity analytics big data platform / Acquired by Google (Mandiant/FireEye)

Custom Web Development & Design: Architected, designed, and coded the corporate WordPress ecosystem, delivering a high-performance, responsive digital foundation from the ground up.
Scalable Asset Governance: Engineered a library of modular branded templates for technical white papers and data sheets, ensuring design consistency and accelerating content delivery across the marketing organization.
Technical Information Architecture: Architected complex data-flow diagrams and technical visualizations to simplify sophisticated log-analytics concepts for executive and stakeholder presentations.

Product UI & Web Designer / Email on Acid

JUL 2014 - JUL 2016 / Contract, remote

MarTech Email QA platform serving 80% of the Fortune 500 / Acquired by Sinch

Software UI & UX Strategy: Designed the user interface for the core web-based software platform, focusing on simplifying complex QA workflows and improving the end-to-end user experience for enterprise email marketers.
Corporate Web Transformation: Directed and executed the comprehensive redesign of the corporate website, aligning the digital presence with the product's evolution and optimizing the site for increased lead generation.
Technical Product Storytelling: Designed a library of custom illustrative graphics and visual assets to translate sophisticated software capabilities into intuitive narratives.
Multi-Channel Creative Execution: Produced high-impact visual content for digital marketing campaigns and global events, maintaining a cohesive brand identity across customer touchpoints.
Cross-Functional Product Alignment: Partnered closely with product engineers and marketing leadership to bridge the gap between technical feasibility and brand aesthetics, ensuring seamless implementation of UI enhancements.

Graphic & Web Designer / Rain Visual Strategy & Design

AUG 2009 - MAY 2011 / Full-time, Tempe, AZ

Strategic design agency providing visual identity and websites for national and regional brands

Educational Software UI/UX: Architected the end-to-end front-end and back-end user interface for a complex educational platform, managing multi-level user access roles and intuitive administrative workflows.
Custom Web Engineering: Designed and programmed a diverse portfolio of high-performance marketing websites on the WordPress platform, delivering custom digital solutions for a variety of client industries.
Identity & Brand Systems: Developed comprehensive brand identities and logos, establishing the visual foundations and style guidelines used to maintain brand consistency across all customer touchpoints.
Omnichannel Graphic Design: Produced high-fidelity print and digital collateral, including annual reports, product packaging, and business systems, bridging the gap between physical and digital brand experiences.
Environmental & Event Branding: Designed large-scale event graphics and supporting collateral, ensuring cohesive brand presence for client conferences.
Strategic Client Management: Managed the full lifecycle of multiple concurrent client projects in a high-velocity agency environment, collaborating directly with executives and developers to align creative output with business goals.