Melissa Casey

Senior Digital Designer & UX Strategist

I design digital experiences and the systems behind them, grounded in user needs, built to scale, and measured by outcomes.

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Work Experience

Digital Experience Designer & Web UX Architect / Hewlett Packard Enterprise (HPE)

JUL 2021 - FEB 2026 / Full-time, remote

Global leader in B2B enterprise networking & AI infrastructure / $29B+ revenue / Fortune 500

Creative Leadership & Global Brand Governance: Managed and mentored a distributed team of 5 contracted designers through weekly critiques. Acted as the primary brand steward for external agencies to ensure strict visual standards across a global web ecosystem spanning 40+ regions and 9 languages.
Enterprise Design Systems & UI Governance: Engineered a token-driven Figma library for Storybook parity, reducing redundant components by 40%. Designed a flexible, platform-agnostic global header component that unified 150+ global web properties across diverse CMS networks, accelerating launch velocity.
Data-Driven UX Optimization & Performance Testing: Led UX research and redesign of global navigation and search for an enterprise ecosystem with 43.1M annual pageviews and 19.6M unique visitors. Identified user friction points through heatmaps, surveys, and A/B testing, and translated findings into measurable layout improvements to improve usability, drive more intuitive user journeys, and accelerate progression through high-priority conversion pathways including content downloads, demo requests, and campaign landing pages.
High-Volume Marketing Campaigns & Web Templates: Designed, shipped, and scaled conversion-driven web templates and reusable layouts to accelerate multi-channel marketing launch velocity; supported the graphic production of a massive global rebranding effort, updating 900+ web pages in 3 months.
Omnichannel Visual Assets & Motion Design: Executed the high-throughput production of digital campaign graphics and multi-platform social assets; designed light motion graphics, web background animations, and interactive layouts that preserved strict brand governance across high-visibility digital channels.

Digital Marketing & Brand Systems Designer / Trifacta

OCT 2017 - OCT 2021 / Contract, remote

AI-driven data preparation platform / Acquired by Alteryx / $120M+ in VC funding

Scalable Brand Systems: Developed a comprehensive library of branded templates for high-impact assets, including white papers, data sheets, and executive presentations, ensuring visual consistency and accelerating production across the organization.
Integrated Digital Campaigns: Produced high-performance visual content for global digital marketing campaigns, translating complex data-wrangling concepts into engaging assets that drove user acquisition and brand awareness.
Cross-Functional Global Collaboration: Partnered with a distributed, global marketing team to align creative output with regional strategic goals, maintaining brand integrity across diverse channels and touchpoints.
Environmental & Event Design: Designed large-scale environmental graphics and interactive collateral for international conference booths, creating immersive brand experiences that increased booth traffic and lead generation.
Technical Information Design: Transformed complex data workflows into intuitive charts, diagrams, and customer-facing technical assets, improving the legibility of sophisticated product capabilities for non-technical stakeholders.

Web Product Owner & Full-Stack Designer / StreamSets

SEP 2014 - FEB 2020 / Contract, remote

Enterprise DataOps platform / Acquired by IBM (Software AG) for hybrid cloud integration

Web Platform Ownership: Designed, programmed, and managed the end-to-end corporate WordPress ecosystem, personally executing all site architecture and front-end development to ensure a high-performance, seamless user experience.
Full-Stack Creative Solutions: Engineered custom web features, including a sophisticated filterable marketing asset library and responsive landing pages, bridging the gap between technical functionality and brand aesthetics.
Marketing Automation Integration: Architected and programmed a library of modular digital templates for Marketo, optimizing campaign velocity and ensuring cross-platform consistency for global marketing initiatives.
Information & Data Visualization: Translated complex data-integration concepts into intuitive infographics, technical charts, and publication-ready graphics to simplify the product's value proposition for technical and executive audiences.
Brand System Scalability: Developed a comprehensive suite of branded templates for high-impact collateral, including white papers, data sheets, and ebooks, streamlining the production workflow for marketing and sales teams.
Environmental & Event Branding: Spearheaded the brand identity and visual execution for the company’s flagship conference, and designed the end-to-end event branding, promotional assets, and large-scale environmental graphics to create a cohesive presence at industry-leading trade shows.
Cross-Functional Leadership: Partnered directly with executive, marketing, and sales leadership to align visual strategy with business objectives, driving brand growth through high-fidelity design execution.

Web Product Owner & Full-Stack Designer / X15 Software

FEB 2014 - JAN 2018 / Contract, remote

Next-gen cybersecurity analytics big data platform / Acquired by Google (Mandiant/FireEye)

Custom Web Development & Design: Architected, designed, and coded the corporate WordPress ecosystem, delivering a high-performance, responsive digital foundation from the ground up.
Scalable Asset Governance: Engineered a library of modular branded templates for technical white papers and data sheets, ensuring design consistency and accelerating content delivery across the marketing organization.
Technical Information Architecture: Architected complex data-flow diagrams and technical visualizations to simplify sophisticated log-analytics concepts for executive and stakeholder presentations.

Product UI & Web Designer / Email on Acid

JUL 2014 - JUL 2016 / Contract, remote

MarTech Email QA platform serving 80% of the Fortune 500 / Acquired by Sinch

Software UI & UX Strategy: Identified fragmented, friction-heavy workflows in a SaaS email QA platform serving 80% of the Fortune 500. Redesigned the core application interface to consolidate disparate features into a single linear workflow, which eliminated context-switching, streamlined onboarding, and reduced enterprise cycle times by an estimated 30%.
Corporate Web Transformation: Directed and executed the comprehensive redesign of the corporate website, aligning the digital presence with the product's evolution and optimizing the site for increased lead generation.
Technical Product Storytelling: Designed a library of custom illustrative graphics and visual assets to translate sophisticated software capabilities into intuitive narratives.
Multi-Channel Creative Execution: Produced high-impact visual content for digital marketing campaigns and global events, maintaining a cohesive brand identity across customer touchpoints.
Cross-Functional Product Alignment: Partnered closely with product engineers and marketing leadership to bridge the gap between technical feasibility and brand aesthetics, ensuring seamless implementation of UI enhancements.

Graphic & Web Designer / Rain Visual Strategy & Design

AUG 2009 - MAY 2011 / Full-time, Tempe, AZ

Strategic design agency providing visual identity and websites for national and regional brands

Educational Software UI/UX: Architected the end-to-end front-end and back-end user interface for a complex educational platform, managing multi-level user access roles and intuitive administrative workflows.
Custom Web Engineering: Designed and programmed a diverse portfolio of high-performance marketing websites on the WordPress platform, delivering custom digital solutions for a variety of client industries.
Identity & Brand Systems: Developed comprehensive brand identities and logos, establishing the visual foundations and style guidelines used to maintain brand consistency across all customer touchpoints.
Omnichannel Graphic Design: Produced high-fidelity print and digital collateral, including annual reports, product packaging, and business systems, bridging the gap between physical and digital brand experiences.
Environmental & Event Branding: Designed large-scale event graphics and supporting collateral, ensuring cohesive brand presence for client conferences.
Strategic Client Management: Managed the full lifecycle of multiple concurrent client projects in a high-velocity agency environment, collaborating directly with executives and developers to align creative output with business goals.