Projects

Led the UX strategy and digital overhaul for HPE Labs, transforming a fragmented research presence into a unified hub that improved content discovery and positioned the organization as a global leader in innovation.

Designed and scaled a global system of reusable Figma components and documentation, establishing a unified UX standard that increased development speed across the digital ecosystem.

Designed and launched an award-winning annual event platform and global marketing campaign assets for multiple years of flagship conferences.

Established a centralized web service and governance framework to unify brand standards and navigation across a fragmented global ecosystem of affiliate websites.

Transformed siloed production workflows into a unified Figma-first ecosystem, designing the self-service glossary templates and standardizing the design production for global content migrations.

Designed approachable, conversion-focused web experiences for the SMB market, building interactive product finders and simplified buyer journeys.

Led the functional evolution of the Instant On web presence, architecting logic-driven tools and templates before directing the final-phase global website rebrand.